Chloe Della Costa
Summit Alumni

Chloe Della Costa

Writer and Editor

Chloe Della Costa is an experienced writer and editor currently seeking freelance writing and editing projects. Previously, she was an editor at iMedia Connection. She graduated from Bard College with a bachelor's degree in writing and film.

Chloe's Articles Chloe's Article Feeds

How to captivate shoppers in an omni-channel world

Today's retailers know the importance of e-commerce, but they often take a siloed approach to digital channels. Here's why alignment is the key to success.

Why you can't separate digital and physical retail

As e-commerce continues to reinvent the customer journey, integrating online and in-store experiences is more important than ever. Here's how Walmart is leading the way.

Marketing in the age of contextual technology

The forces of mobile, social, sensors, location, and data have the power to subvert advertising. Here's how to create opportunities in this changing environment.

Why emotion is the true driver of consumer behavior

Your customers can't help but reveal their true feelings through subtle facial cues. Here's how to go deeper than online data and social media chatter.

8 reasons mobile ad spending is eclipsing desktop

If you've been shrugging off the significance of mobile, it's time to pay attention. Here's the research to prove brands must funnel money into this essential channel.

Why people hate the ad industry

Why do people hate our industry with such a fiery passion? Here are the major consumer complaints -- and how advertising can rescue its reputation.

How to build your brand's digital value ecosystem

Innovation isn't about the technology. It's about how you apply it. Here's why brands need to think more holistically about providing value.

The right way to measure content marketing success

Today, every brand needs to assess its content efforts, but traditional KPIs are not always appropriate. Here's why brands should determine success based on their own goals.

The future of brands as content creators

As the industry continues to shift, the pressure is on for every brand to become a publisher. Here are the trends and innovations shaking things up for marketers.

10 surprising college majors of top marketers

How does a zoology major end up in advertising? Here are the stories of marketers who came from the most unlikely fields of study.

10 hilarious digital media parodies

If you can't see the value in great satire, you're missing out. Here are the best and funniest spoofs and parodies that resonate with digital marketers.

9 outrageous bribes received by agencies

Agencies receive all sorts of gifts, incentives, or straight-up bribes from vendors courting their business. Here are the hilarious (and sometimes shocking) stories of nine marketers' most memorable presents.

10 brands exposed as total hypocrites

Even the most successful companies often fail to practice what they preach. Here are the brands that got called out on their two-faced marketing efforts.

5 brave ads that rocked the boat

It's always refreshing to see creative that dares to shake things up. Here's what you can learn from a courageous advertisement.

7 potential pitfalls of gamification

Gamification is an excellent way to engage consumers, but if done incorrectly, it can hurt your brand. Consider these downsides.

Why marketers need to follow the NewFronts

If you haven't heard about the Digital Content NewFronts yet, it's time to listen up. With Hulu, Digitas, Google, and more spearheading the effort, these upcoming events in New York City have the potential to revolutionize digital.

14 intriguing ways to use QR codes

While controversial, QR codes remain a hot topic in the digital marketing sphere. Here are 14 examples of the most unique QR codes yet.

10 wonderfully nostalgic digital campaigns

The internet adores the past. Here are four ways that brands are tapping into nostalgia and retro styles with their online campaigns.

How to cash in on banned ads

Maybe it's time your brand took some risks. These days, the tags "banned" or "too hot for TV" are desirable, and if you're smart, you can turn a rejected ad into an online sensation.

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