From 1999 to 2005, Doug Edwards was was director of consumer marketing and brand management for Google. Other work experience includes stints as online brand group manager for the San Jose Mercury News, communications director for KQED FM, admission officer for Brown University and Novosibirsk correspondent for the public radio program Marketplace.... more
In this excerpt from the book "I'm Feeling Lucky," former Google employee Doug Edwards dishes on the company's unconventional take on marketing.
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1 How 5 brands took huge risks on controversial content
2 5 questions your social media team hates being asked
3 3 big brands that don't want -- or need -- an agency
4 9 downloadable custom Google Analytics reports
5 The 8 best social media campaigns of 2012