From 1999 to 2005, Doug Edwards was was director of consumer marketing and brand management for Google. Other work experience includes stints as online brand group manager for the San Jose Mercury News, communications director for KQED FM, admission officer for Brown University and Novosibirsk correspondent for the public radio program Marketplace.... more
In this excerpt from the book "I'm Feeling Lucky," former Google employee Doug Edwards dishes on the company's unconventional take on marketing.
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1 Marketing jargon translated for normal people
2 The most meaningless (and hilarious) job titles on LinkedIn
3 6 top social media management tools
4 6 steps for getting your brand into their heads
5 The best social media campaigns of 2013