SVP, Product Management,
David has worked with several startups and mature technology organizations and has over 12 years of executive product management, marketing and strategy experience. Prior to joining AdSafe, David was an executive with Safenet's digital media services group, the leading provider of digital protection and measurement services. He managed their portfo... more
Making marketing decisions based on rumor is never a good idea. These are the four key misconceptions plaguing the industry's understanding of viewability.
Despite their best efforts, many respectable brands end up inadvertently supporting file sharing sites. Here are three ways to protect your company from pirates.
Your ad might be above the fold, but it is not necessarily being seen. Learn how to measure your ad's true "viewability."
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1 The 5 types of terrible networkers
2 The top 4 consumer trends you need to know
3 The most meaningless (and hilarious) job titles on LinkedIn
4 The best social media campaigns of 2013
5 5 brands that were forced to apologize