SVP, Product Management,
David has worked with several startups and mature technology organizations and has over 12 years of executive product management, marketing and strategy experience. Prior to joining AdSafe, David was an executive with Safenet's digital media services group, the leading provider of digital protection and measurement services. He managed their portfo... more
Making marketing decisions based on rumor is never a good idea. These are the four key misconceptions plaguing the industry's understanding of viewability.
Despite their best efforts, many respectable brands end up inadvertently supporting file sharing sites. Here are three ways to protect your company from pirates.
Your ad might be above the fold, but it is not necessarily being seen. Learn how to measure your ad's true "viewability."
Full Summit Calendar | Request Invite
1 9 Facebook hacks that will blow your mind
2 5 brands that climbed out of reputation hell
3 The most meaningless (and hilarious) job titles on LinkedIn
4 7 emotions connecting brands and consumers
5 Agencies under attack: How the middle man must evolve