Lauren Goldstein

VP of Strategy, Babcock & Jenkins

As VP of Strategic Planning, my goal is to drive smart, ROI-based integrated marketing programs for B2B organizations. Over the past 15 years I've had the opportunity to forge relationships with and partner with some remarkable organizations (and marketers) - including: Qwest, Microsoft, Polycom, Intel, Adobe, Omniture, HP, Ciena, Symantec, Citrix,... more

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4 ways your B2B website is sabotaging sales

Now is the time for progressive marketers to transform the corporate website into a demand-generation hub. But first, here are four obstacles your company must overcome to master inbound marketing.

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