Partner and CMO,
HasOffers and mobileapptracking.com
Peter joined HasOffers.com before the company launched their first product in 2009. As the first affiliate tracking software on the cloud, he worked with twin brothers Lucas and Lee Brown to build a brand, reputation, and platform that quickly became a new industry standard for affiliate tracking software. In less than two years HasOffers soared ... more
If you spend any time in mobile app marketing, you know that the vast majority of advertising campaigns are based on installs. Here's why CPA compensation is the way to go.
The unique device identifier allows most developers to track users across mobile apps. Without it, mobile marketers must find alternative ways to monitor use. Read ahead to understand Apple's decision and discover new ways to track app users.
Mobile advertising isn't that different from other forms of online marketing. In fact, if you're already familiar with major web advertising channels and ad networks, you'll be a pro on mobile in no time. Here's how.
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1 Marketing jargon translated for normal people
2 The most meaningless (and hilarious) job titles on LinkedIn
3 6 top social media management tools
4 The marketing jobs with the fastest turnover
5 The best social media campaigns of 2013