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Published:
November 01 2012
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Mobile
If you spend any time in mobile app marketing, you know that the vast majority of advertising campaigns are based on installs. Here's why CPA compensation is the way to go.
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Published:
January 19 2012
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Mobile
The unique device identifier allows most developers to track users across mobile apps. Without it, mobile marketers must find alternative ways to monitor use. Read ahead to understand Apple's decision and discover new ways to track app users.
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Published:
November 29 2011
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Mobile
Mobile advertising isn't that different from other forms of online marketing. In fact, if you're already familiar with major web advertising channels and ad networks, you'll be a pro on mobile in no time. Here's how.
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