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Andrea Krohnberg

Engagement Strategist, Bridgz Marketing Group

As an Engagement Strategist at Bridgz Marketing Group, Andrea Krohnberg works with clients including Caterpillar and Carrier Corp. to develop and implement customer-centric marketing programs that drive business results. Andrea has more than 11 years of marketing experience and expertise in customer strategy, loyalty engagement and brand marketing.

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6 steps to successful behavioral-based trigger marketing Published: May 10 2012 \| Targeting If done right, trigger marketing delivers relevant messages to willing customers at the right time. Here are six advanced techniques.
Why our obsession with channels needs to end Published: November 09 2011 \| Targeting Channel integration will only work when done with your customers' actions and preferences in mind. Follow these steps to build customer-centric marketing plans for 2012.

6 steps to successful behavioral-based trigger marketing

Published: May 10 2012 | Targeting

If done right, trigger marketing delivers relevant messages to willing customers at the right time. Here are six advanced techniques.

Why our obsession with channels needs to end

Published: November 09 2011 | Targeting

Channel integration will only work when done with your customers' actions and preferences in mind. Follow these steps to build customer-centric marketing plans for 2012.