Andrea Krohnberg

Andrea Krohnberg

Engagement Strategist, Bridgz Marketing Group

As an Engagement Strategist at Bridgz Marketing Group, Andrea Krohnberg works with clients including Caterpillar and Carrier Corp. to develop and implement customer-centric marketing programs that drive business results. Andrea has more than 11 years of marketing experience and expertise in customer strategy, loyalty engagement and brand marketing.

Andrea's Articles Andrea's Article Feeds

6 steps to successful behavioral-based trigger marketing

If done right, trigger marketing delivers relevant messages to willing customers at the right time. Here are six advanced techniques.

Why our obsession with channels needs to end

Channel integration will only work when done with your customers' actions and preferences in mind. Follow these steps to build customer-centric marketing plans for 2012.

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