Jack Krawczyk

Jack Krawczyk

Director of Product Management, Advertising, Pandora

As Director of Product Management at Pandora, Jack Krawczyk is focused on leading the product technology team that is responsible for delivering advertising solutions.Prior to joining Pandora, Jack was the Head of Monetization at StumbleUpon, where he was responsible for the product management of advertising and partnership solutions.In his time at... more

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Why brands aren't becoming publishers

The spread of social media may enable brands to regularly produce their own content -- but even publishers have yet to master it. Here's why brands can't become publishers on their own.

New opportunities in native advertising

Marketers are scrambling to better understand the "new" marketing landscape. But the tactics have been around since the 1900s. Here's how native advertising has evolved -- and where it stands today.

What digital marketers can learn from TV

While many claim TV advertising is inefficient, the dollars have stayed with it. Find out why TV is still winning out over digital and how brands should react.

The biggest social media opportunity your brand is missing

Brands should be excited about social media's potential for brand discovery, not just brand loyalty. Here's how to shift your strategy.

The biggest social media opportunity your brand is missing

Brands should be excited about social media's potential for brand discovery, not just brand loyalty. Here's how to shift your strategy.

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