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Hal Halpin

President, Entertainment Consumers Association (ECA)

Hal Halpin is the founder and president of the Entertainment Consumers Association (ECA), the membership organization which represents consumers of interactive entertainment in the US and Canada. The ECA is committed to a host of public policy efforts and provides members substantial affinity benefits including discounts on games-related purchases ... more

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6 brands that "get" gamers Published: June 28 2012 \| Targeting Gaining visibility and credibility with gamers is fraught with challenges but rife with opportunities. Here are the brands that are really tapping into this growing demographic.
How to resonate with gamers Published: December 05 2011 \| Targeting Gamers are one of the most jaded and cynical demographics -- and they're also one of the most desirable. Find out how to win them over.

6 brands that "get" gamers

Published: June 28 2012 | Targeting

Gaining visibility and credibility with gamers is fraught with challenges but rife with opportunities. Here are the brands that are really tapping into this growing demographic.