Entertainment Consumers Association (ECA)
Hal Halpin is the founder and president of the Entertainment Consumers Association (ECA), the membership organization which represents consumers of interactive entertainment in the US and Canada. The ECA is committed to a host of public policy efforts and provides members substantial affinity benefits including discounts on games-related purchases ... more
Gaining visibility and credibility with gamers is fraught with challenges but rife with opportunities. Here are the brands that are really tapping into this growing demographic.
Gamers are one of the most jaded and cynical demographics -- and they're also one of the most desirable. Find out how to win them over.
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