The pressure to adopt shiny new tactics can force brands to forego strategic thinking in favor of a quick fix. Here's how brands fall off track when using certain tools.
A number of brands have recently made CMO hires during problematic times. Here's a look at companies that are counting on CMOs for serious change.
Not all Millennials are alike, but many share a number of characteristics. Here are the brands that pissed off this generation by disregarding those key traits.
With more than 400 brands, Unilever knows how to translate traditional advertising into modern marketing. Here's a look at the strategy that enables the company's award-winning work.
Agencies that fail to adapt will fail to survive. To maintain relevance in the future, consider this guide to meeting the needs of clients and consumers in tomorrow's complicated world.
It's clear that 3D printing can spell big opportunity for brands. Here's a look at those embracing this nascent technology and what marketers need to know.
This year's iMedia Next Wave Showcase shined a spotlight on cutting-edge startups in the fields of data, analytics, and performance. Check out the companies currently transforming our industry.
Marketers often get stuck in a mental vacuum, so it's crucial to look for inspiration in unfamiliar places. Here's what the ad industry can learn from an online pioneer in the field of education.
Ninety-one percent of women believe that marketers don't understand them. Clearly, it's time for change. Here's how Macy's is leading the charge.
You'll never tap into data's true power if you don't understand human behavior. Learn what actually influences consumer decisions and what it means for marketing's future.
Many believe the digital marketing landscape is splitting. But in reality, data and creativity can work together for amazing results. Here's how.
To keep pace with change, marketers must ditch their traditional TV playbook. Here's how to meet the demands of a world beyond the main screen.
Marketing messages that aren't successfully blended with content often fail. Here's an approach to brand integration that engages mobile consumers and drives loyalty in powerful new ways.
The proliferation of mobile cameras and the popularity of photo-sharing sites have made images powerful vehicles for marketing and monetization. Here's how to tap the full potential of photos.
During iMedia’s Breakthrough Summit, 11 companies pitched to an elite crowd of digital marketers. Here are the mobile startups that came out on top.
How should your brand be thinking about mobile? Google's manager of global mobile solutions reveals the most unique ways marketers are achieving success.
The iMedia community has spoken: Here are the best mobile startups in the media and marketing landscape. What can they do for you?
Smart brands are leveraging digital platforms to not only find customers but to also build relationships. Meet the 20 companies that are doing it best.
As fathers increase their social presences online, the "doofus dad" stereotype is catching widespread flack. Here are brands that missed the mark and others that hit the target when marketing to dads.
Last year, iMedia's startup showcase, Next Wave, uncovered three early stage tech companies with great potential. See which ones have since taken off -- and which one hit a wall.
Hulu kicked off the Digital Content NewFronts in style by announcing new additions to its online video content -- with the help of some famous talent. Read on for the exciting event details.
TV consumption has increased from four hours to five hours -- per person, per day. Here are the social apps that consumers can't live without while watching TV.
While comparative advertising is a powerful strategy for differentiating one product from another, many view it as a dirty game of mockery. Here are five examples of digital ad wars that got ugly.
To tap the market's full potential, it helps to work together. Here are eight cutting-edge examples of digital marketing alliances to jumpstart your cooperative thinking.
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1 9 Facebook hacks that will blow your mind
2 Blogs every marketer should follow
3 The most meaningless (and hilarious) job titles on LinkedIn
4 The best social media campaigns of 2014 (so far)
5 The most overrated platforms for mobile marketing