VP, Mobile Design and Emerging Interactions,
Since the late ‘90s, Evan Gerber has created innovated technology solutions for unique business problems. Evan is the Vice President of Mobile Design and Emerging Interactions at Fidelity Investments. An avid technophile and self proclaimed device geek, he is fascinated by the interplay of business, technology, and culture.Evan's first engagement ... more
Responsive design is revolutionary in terms of the flexibility it provides web designers as well as business owners. Here are some of the key fundamentals that designers, marketers, and product owners must understand before getting started.
The best practices for desktop web design are broken in the mobile world. Here are the conventions that need to be discarded in this new world of touch and multiple device types.
The touch paradigm is fundamentally altering when, where, and how we interact with brands. Here's how to design for a future where touch will rule.
Brands should be creating tablet-optimized experiences that take advantage of the unique features of these devices. Check out these case studies that show best practices in action.
To truly capitalize on the benefits that the social web offers, brands must research and explore other opportunities. Read about fantastic alternatives and get started today.
The wrong person tweeting or writing on a Facebook wall can make a brand look insipid, off-message, or worse. Use this article as a guide to finding and hiring a qualified social media manager.
The tween demographic presents a great opportunity for marketers to build a relationship that can last through teen years and beyond. Find out how five brands did it right.
First impressions matter. Follow these guidelines to ensure that consumers' snap judgments work in your favor.
Good marketing relies on consistent brand messaging, but social media requires you to place your message in a consumer's hands. Find out how to strike the right balance.
Leapfrogging the competition is still possible, even in a time of shrinking budgets. Try these practices to revamp your creative process.
To demonstrate social network success, savvy brand marketers must identify what success means, and then understand how it can be tracked.
Understand how social networking is evolving, which users are found in what networks and how to engage audiences as this medium starts to come into its own.
Contrary to what you may have heard, measuring the mobile medium is not impossible. Here's how to get started.
Facebook, MySpace and other social networks can be very tempting for marketers but challenging for the brand overall. Consider these obstacles you may encounter on the road to social media success.
Savvy brand managers know that there is a social network life outside of Facebook. Find out more about the importance of culture on other sites and how you can put this knowledge to work for you
Before your brand tries its luck on social networks, consider this advice to make sure you don't end up with egg on your face.
Facebook's flexible API opened up a world of possibilities for marketers -- but there are still some constraints. Find out how to work around them.
Many marketers equate mobile with a youthful demographic, but it may be time for your mobile campaign to grow up. Molecular's Evan Gerber explains.
Thinking about launching a mobile campaign? Here are some points to consider first.
Marketers venturing into the mobile space to pursue this popular demographic have an opportunity for brand success, but they must do it with kid gloves. Molecular tells you how.
Molecular writes in with tips for making your mobile web presence as compelling as your online presence.
Considering launching a mobile campaign? Molecular's senior user experience consultant lists five considerations key to launching an effective campaign.
Teens can spot a marketing poser from a mile away: here's how to engage them with your brand.
Word of mouth is all the rage-- but it's tough to gauge. Learn how to measure WOM's effect on your brand here.
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1 Marketing jargon translated for normal people
2 The most meaningless (and hilarious) job titles on LinkedIn
3 6 top social media management tools
4 The marketing jobs with the fastest turnover
5 The best social media campaigns of 2013