Greg Kihlström
Summit Alumni

Greg Kihlström

Principal, VP of Digital Strategy, Carousel30

Greg is founder of Carousel30 and an internationally recognized digital strategist and interactive creative director who has received numerous awards and honors from the Webby Awards, ADDYs, American Marketing Association, iMedia Connection, Summit Creative Awards, and others after over 14 years of experience in the advertising industry. He has bee... more

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6 top social media management tools

A little assistance with organizing your communications goes a long way. Here are the best tools to help manage content delivery across social platforms.

5 unconventional approaches to customer service

As the needs and wants of the modern consumer evolve, your brand should be open to new methods. Here are the innovative customer service strategies that work.

Big marketing opportunities for under $10K

It's often hard to justify allocating a large amount of budget toward something new. But these small experiments could deliver big results for your brand.

Unlocking the true power of responsive design

If you think responsive design is merely a passing fad, you're missing the point. Here's why it's a more valuable tactic than creating distinct sites for multiple devices.

How to safely experiment with social media marketing

Trying new online advertising tactics is a frightening -- albeit necessary -- part of the job. Here's how to take strategic chances without compromising your overarching marketing strategy.

A step-by-step guide to digital strategy creation

Without a clear set of goals, it's easy to create a series of tactics that serve no purpose. Here's a simple and organized approach to creating your digital strategy.

A brand's guide to true social engagement

Careless interaction on social media can turn an assembly of advocates into a company of critics. Here’s how to foster long-term, genuine engagement with your fans and followers.

4 tips to focus your digital campaign

A digital strategy that lacks focus translates into a messy heap of marketing blunders. Here's how to build and stick to a potent digital strategy.

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