Vanessa Naylon is a creative strategist who helps brands build award-winning campaigns in social. Vanessa was the original writer and creative strategist at 140 Proof and has worked on hundreds of social ad campaigns since 2009, including ESPN's award-winning NFL Draft campaign with Starcom in 2011. She's currently researching the role of social ad... more
With 266 billion "likes," follows, and other social cues to analyze, marketers are more equipped than ever to determine relevance. Here's how the interest graph can make your targeting dreams come true.
This year, there will be more opportunities than ever to get your social media work recognized. But what does it take to create an award-worthy campaign? Read on.
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1 5 ad technologies that will be dead in 5 years
2 The best social media campaigns of 2013
3 6 signs your agency is dying
4 The most meaningless (and hilarious) job titles on LinkedIn
5 8 types of problem clients (and how to handle them)