Widely recognized as the father of gamification, Rajat Paharia founded Bunchball in 2005. Since then, he has parlayed his unique understanding of technology and design – along with a preternatural ability to recognize patterns – into the creation of a company whose market-defining solutions have helped engage customers and motivate employees at a w... more
Gamification is more than just slapping points, badges, and rewards on a marketing campaign. To drive engagement and loyalty, it's crucial to follow these well-established best practices.
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1 The hottest marketing jobs for 2015
2 The 10 most innovative emails of 2014
3 The 10 best user-generated campaigns of 2014
4 The best social media campaigns of 2014
5 The most meaningless (and hilarious) job titles on LinkedIn