Widely recognized as the father of gamification, Rajat Paharia founded Bunchball in 2005. Since then, he has parlayed his unique understanding of technology and design – along with a preternatural ability to recognize patterns – into the creation of a company whose market-defining solutions have helped engage customers and motivate employees at a w... more
Gamification is more than just slapping points, badges, and rewards on a marketing campaign. To drive engagement and loyalty, it's crucial to follow these well-established best practices.
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1 3 big brands that don't want -- or need -- an agency
2 How 5 brands took huge risks on controversial content
3 How to explain your job to a 10-year-old
4 5 questions your social media team hates being asked
5 The 8 best social media campaigns of 2012