Widely recognized as the father of gamification, Rajat Paharia founded Bunchball in 2005. Since then, he has parlayed his unique understanding of technology and design – along with a preternatural ability to recognize patterns – into the creation of a company whose market-defining solutions have helped engage customers and motivate employees at a w... more
Gamification is more than just slapping points, badges, and rewards on a marketing campaign. To drive engagement and loyalty, it's crucial to follow these well-established best practices.
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1 9 Facebook hacks that will blow your mind
2 The best social media campaigns of 2014 (so far)
3 6 brand spokespeople who need to die
4 5 predictions for the future of social media
5 The most meaningless (and hilarious) job titles on LinkedIn