President and CEO, Casale Media
Joe has been involved in the R&D of groundbreaking communications technology for more than 40 years. His keen interest in microcomputers led him to explore the emerging field of electronic communications and he eventually expanded his focus to embrace the early Internet and guide early developments in the digital content space. Joe's decades of ind... more
The rise of RTB has brought about an even greater need for transparency. Here are 10 questions buyers can ask exchanges to evaluate the suitability of their supply.
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1 4 brands that emotionally connect with consumers
2 How to explain your job to a 10-year-old
3 3 big brands that don't want -- or need -- an agency
4 5 reasons I hate big data
5 The 8 best social media campaigns of 2012