James Green joined search retargeting leader Magnetic in October 2011 as chief executive officer charged with driving overall company expansion and building out Magnetic’s search retargeting infrastructure. Mr. Green began his career in the entertainment industry and spent eight years with The Walt Disney Company culminating in his appointment as ... more
In order to improve ROI and integrate new behaviors of "searchers," brands need to innovate in their use of SEM. Here are ways to leverage the science of both search and display advertising.
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1 3 big brands that don't want -- or need -- an agency
2 How 5 brands took huge risks on controversial content
3 5 questions your social media team hates being asked
4 The 8 best social media campaigns of 2012
5 4 brands that emotionally connect with consumers