Aaron Katz

Aaron Katz

Director of MarketNorms, Dynamic Logic

Aaron embraces the word “geek” as a high compliment. Trained as a social scientist, with advanced degrees in Economics and Sociology, Aaron has been conducting research for top brands since the near-completion of his Ph.D. at Brown in 2004. He brings to his research a technologist’s viewpoint about managing and manipulating data along with a resear... more

Aaron's Articles Aaron's Article Feeds

How to bolster ad effectiveness in a sagging economy

Advertisers need to invest less in creative development and media placement when the economy is weak. Here's how ads can still motivate consumers despite a lack of discretionary income.

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