Director of MarketNorms, Dynamic Logic
Aaron embraces the word “geek” as a high compliment. Trained as a social scientist, with advanced degrees in Economics and Sociology, Aaron has been conducting research for top brands since the near-completion of his Ph.D. at Brown in 2004. He brings to his research a technologist’s viewpoint about managing and manipulating data along with a resear... more
Advertisers need to invest less in creative development and media placement when the economy is weak. Here's how ads can still motivate consumers despite a lack of discretionary income.
Full Summit Calendar | Request Invite
1 How 5 brands took huge risks on controversial content
2 3 big brands that don't want -- or need -- an agency
3 5 questions your social media team hates being asked
4 The 8 best social media campaigns of 2012
5 4 brands that emotionally connect with consumers
