CMO, Sporting Goods, Fitness & Toys, Sears Holdings Corporation
Ian Gomar is Chief Marketing Officer for Sporting Goods, Fitness and Toys at Sears Holdings (Sears and Kmart) and is responsible for the multi channel integrated marketing strategy and execution. Prior to Sears Holdings, he was President of Retail& E-commerce at Steve Madden footwear, President/CEO of Athletes World/Bata in Canada, and held CMO rol... more
Learn how algorithms and other technology helped Sears target their shoppers in a competitive black Friday environment.
Full Summit Calendar | Request Invite
1 4 brands that emotionally connect with consumers
2 The metrics that will make your CMO love you
3 How to explain your job to a 10-year-old
4 5 reasons I hate big data
5 The 8 best social media campaigns of 2012
