Kevin "Nalts" Nalty
Summit Alumni

Kevin "Nalts" Nalty

Marketing Director, Johnson & Johnson

Kevin “Nalts” Nalty is the only popular YouTube Partner who doubles as a career marketer. He is the author of “Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video” (Wiley). Nalty is one of the most-viewed comedians on YouTube, with more than 220 million views of more than 1000 videos. He and his comedy video... more

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Online Video Strategy: Paid vs. Owned

We hold these truths to be self-evident, that all views are not created equally. Evolved research of this medium will show that various video placements have radically different costs, engagement and impact.

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