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Adam Gerber

VP, Sales Development & Marketing, ABC Television Networks

Adam Gerber is Vice President of Sales Development and Marketing for the ABC Television Network. He was named to this position in March 2011 and leads a team supporting the ABC sales organization focused on reinforcing the network’s quality-audience positioning and promoting advertising solutions for marketers across all ABC platforms.Gerber was fo... more

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Convergence of Broadcast TV & Digital Video: The Evolution of Ad Buying Models Published: March 04 2013 \| EVENT COVERAGE With cross-platform content distribution well underway and cross-platform audience measurement quickly evolving, how is this convergence of the broadcast and digital TV worlds affecting the evolution of ad buying across platforms?
The Era of Untethered TV Published: March 30 2012 \| EVENT COVERAGE Long-gone are the days when all TV viewing was driven by families watching their favorite shows in the living room on a single stationary TV.

Convergence of Broadcast TV & Digital Video: The Evolution of Ad Buying Models

Published: March 04 2013 | EVENT COVERAGE

With cross-platform content distribution well underway and cross-platform audience measurement quickly evolving, how is this convergence of the broadcast and digital TV worlds affecting the evolution of ad buying across platforms?