Vice President, Reporting & Analytics, 360i
As Vice President of Reporting and Analytics for 360i, Kevin Geraghty is responsible for delivering data-driven insights that enhance marketers' business results. An expert in revenue focused analytics, Kevin has developed business processes and systems that contribute hundreds of millions to the revenues of several Fortune 500 companies. He has re... more
Seventy-two percent of client-side marketers say that attribution leads to better ROI, but a lack of understanding is hindering widespread adoption. Here's an attribution breakdown.
Full Summit Calendar | Request Invite
1 3 big brands that don't want -- or need -- an agency
2 How to explain your job to a 10-year-old
3 How 5 brands took huge risks on controversial content
4 The 8 best social media campaigns of 2012
5 4 brands that emotionally connect with consumers
