Millie Park
Summit Alumni

Millie Park

Senior Director, Member Marketing, Zipcar

Millie Park leads the Zipcar member marketing team and has ownership of revenue generation via traditional and emerging channels, CRM and lifecycle management, national campaigns and promotions, and social media. Park brings a unique perspective to marketing, having deep experience on both the agency and brand sides of the business. She is a refor... more

Millie's Articles Millie's Article Feeds

Mobile tips for reaching travelers

Delivering a personalized, engaging experience to on-the-go consumers is challenging. Here's how to assure your recommendations make sense and get noticed.

A retailer's guide to creating brand loyalists

To avoid frustrating customers with irrelevant recommendations, retailers need to understand their behavior. Here's a guide to building a lasting, brand-loyal relationship.


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