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Contact Philip E.

Philip E. Hendrix, Ph.D.

Founder and Director, immr

Dr. Phil Hendrix is the founder and director of immr, a research and consulting firm focused on “very new” product and market opportunities, and an analyst with GigaOm Pro. He specializes in helping organizations identify, verify, and capitalize on opportunities for products that are new-to-customers and very often new-to-market. Dr. Hendrix has d... more

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Insight Presentation: "How SoLoMo is Empowering Consumers, Transforming Shopping and Disrupting Advertising and Retailing" Published: May 22 2012 \| EVENT COVERAGE SoLoMo is transforming consumers' experience and creating disruptive new opportunities for advertisers and retailers. As Paul Adams (formerly with Google and now at Facebook) said, "the world of advertising will fundamentally change because of the emergence of the social web."

Insight Presentation: "How SoLoMo is Empowering Consumers, Transforming Shopping and Disrupting Advertising and Retailing"

Published: May 22 2012 | EVENT COVERAGE

SoLoMo is transforming consumers' experience and creating disruptive new opportunities for advertisers and retailers. As Paul Adams (formerly with Google and now at Facebook) said, "the world of advertising will fundamentally change because of the emergence of the social web."