Head of Brand Initiatives, IAB
As the Head of Brand Initiatives, Peter leads a series of initiatives designed to address the under-representation of creative brand advertising online. He was formerly Managing Director of Lowe Worldwide, the global creative agency network of the Interpublic Group, where he held leadership roles overseeing international operations. Peter’s passion... more
Despite enormous advances in ad technology, the industry still uses outdated display ad units. Here are the new IAB standard ad units to maximize rich engagement on your site.
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1 4 brands that emotionally connect with consumers
2 The metrics that will make your CMO love you
3 How to explain your job to a 10-year-old
4 The 8 best social media campaigns of 2012
5 5 reasons I hate big data
