SVP, Digital Solutions, Dynamic Logic
In her role, Michelle leads a team that is responsible for developing and evolving Dynamic Logic’s digital media offer, including AdIndex®, LinkSelect for Digital, MarketNorms®, custom solutions and external partnerships, as well as the introduction of new solutions. Michelle joined Dynamic Logic in 2002. Prior to joining, she managed a research la... more
Numbers alone shouldn't be the exclusive guide to your decisions -- common sense and experience are just as important. Here are 10 things to consider when optimizing your marketing campaign.
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1 4 brands that emotionally connect with consumers
2 The metrics that will make your CMO love you
3 How to explain your job to a 10-year-old
4 The 8 best social media campaigns of 2012
5 5 reasons I hate big data