L. Celeste Bottorff
Summit Alumni

L. Celeste Bottorff

VP, Living Well, Coca-Cola

Celeste Bottorff is responsible for building the strategic corporate reputation framework for Coca-Cola North America.  In this capacity, Celeste’s work is instrumental in designing and communicating the Company’s vision for how it delivers on its promise to consumers all across the country that Coca-Cola can be counted to make a positive differenc... more

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Coca-Cola's Live Positively Platform, Engaging the Mom Demographic

No one knows better than Coca-Cola the power of a mom's conscience in driving the purchase decisions she makes for her family.


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