VP, Living Well, Coca-Cola
Celeste Bottorff is responsible for building the strategic corporate reputation framework for Coca-Cola North America. In this capacity, Celeste’s work is instrumental in designing and communicating the Company’s vision for how it delivers on its promise to consumers all across the country that Coca-Cola can be counted to make a positive differenc... more
No one knows better than Coca-Cola the power of a mom's conscience in driving the purchase decisions she makes for her family.
Full Summit Calendar | Request Invite
1 How 5 brands took huge risks on controversial content
2 3 big brands that don't want -- or need -- an agency
3 5 questions your social media team hates being asked
4 9 downloadable custom Google Analytics reports
5 The 8 best social media campaigns of 2012
