Executive Director, Schaefer Marketing Solutions
Mark W. Schaefer is a globally-recognized educator, business consultant, and author. His blog, www.businessesGROW.com, is one of the AdAge Top 100 blogs of the world. Now Executive Director of U.S.-based Schaefer Marketing Solutions, Mark has worked in global sales, public relations, and marketing for nearly thirty years. He teaches marketing cours... more
In this excerpt from "Return On Influence," author and business consultant Mark W. Schaefer discusses the new rules of online influence.
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1 3 big brands that don't want -- or need -- an agency
2 How 5 brands took huge risks on controversial content
3 How to explain your job to a 10-year-old
4 5 questions your social media team hates being asked
5 The 8 best social media campaigns of 2012
