Product Marketing Manager, Janrain
Michael Olson is a Product Marketing Manager at Janrain, where he drives positioning and messaging to communicate the value of social media and user management technologies to brands. He tweets as @michaelolson10.
The proliferation of web content has left consumers reluctant to maintain distinct user names on frequently visited sites. Here's what people prefer for both sign-in and content sharing.
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1 4 brands that emotionally connect with consumers
2 The metrics that will make your CMO love you
3 How to explain your job to a 10-year-old
4 The 8 best social media campaigns of 2012
5 5 reasons I hate big data