Digital, Social Content Brand Strategy Consultant
Michael is a strategist and writer that helps companies connect with their audiences and build effective communication systems.
Most recently, it’s included the integrated Web, social, and mobile presences of brands like Sharpie, Taco Bell, KFC, Discover Financial, Cox Communications, and Sony Stores, among others.
Michael has been applying his t... more
Increasingly, people are interacting with brands over multiple digital channels. Here are a few brands that, armed with the right app, could be unbeatable.
Is your brand taking advantage of existing tools to get a widget off the ground quickly? Our expert takes a look at companies that can accelerate your app development by making the most of what you already have.
A hastily assembled widget won't deliver significant results in a crowded market. Consider these commonly overlooked aspects when developing your next app.
By not looking beyond the browser, these companies are missing out on significant opportunities to connect with consumers. Could your brand benefit by exploring the strategies outlined here?
Find out how brands are leveraging unique iPhone technology for maximum impact and where the opportunities are for brand marketers who want to get into the passionate hands of iPhone users.
Here's a look at a few ways your brand can take advantage of the users you're currently not talking to.
By giving an audience widgets that provide a service and make their lives more interesting or convenient your brand will be on its way to far more free real estate than you ever expected.
Widgets are all the craze, but the challenge is how to build channels that will enhance brand equity and the interactive utility you provide your audience.
Publishing Dynamics' VP of strategic services shows you how to get the most mileage from the Flash banners you are publishing now.
Promoting a BDA on your site not only shows your audience that the brand is developing new conveniences for them, it also appeals to early adopters.
The key to the iPhone's usability lies in its ability to create visual and isolated widgets. Publishing Dynamics' VP of strategic services explores the marketing value of this powerful combination.
The hospitality widget has come of age and is just what users need to keep their naughty secrets to themselves.
The iPhone is a perfect opportunity for brands to capitalize on the PR onslaught and open their doors to this affluent audience.
The opportunity to use the desktop as a consumer utility has so far eluded the top three burger brands: McDonald's, Burger King and Wendy's.
It's time for big brands to abandon the browser and seek greener marketing pastures.
Design BDAs for specific functions outside of the web convention to reach task-based boomers.
Publishing Dynamics' VP explains how branded desktop applications create a one-stop center for a comprehensive automotive shopping experience.
One of the biggest roadblocks to developing the killer app is deciding which added features to pick. Here are four options that will help you find the way.
Niche automotive markets respond to different online styles. Publishing Dynamics' VP outlines a strategy to connect with consumers' varied interests on their terms.
VW, Coke and others are extending engagement and registering sales via desktop apps. Find out how.
Publishing Dynamics' VP explores the value of branded desktop applications for conveniently communicating the competitive benefits of an automotive business-- and for eliminating the influence of your competition while doing so.
Publishing Dynamics' VP demonstrates how branded desktop applications can turn entertainment marketing budgets into vehicles that both engage users and provide rich metrics.
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1 5 ad technologies that will be dead in 5 years
2 The best social media campaigns of 2013
3 6 signs your agency is dying
4 The most meaningless (and hilarious) job titles on LinkedIn
5 8 types of problem clients (and how to handle them)