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3 ways the CMO role has dramatically changed

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Contact Michael

Michael Leis

Digital, Social Content Brand Strategy Consultant

Michael is a strategist and writer that helps companies connect with their audiences and build effective communication systems. Most recently, it’s included the integrated Web, social, and mobile presences of brands like Sharpie, Taco Bell, KFC, Discover Financial, Cox Communications, and Sony Stores, among others. Michael has been applying his t... more

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5 brands that need a mobile app Published: December 09 2010 \| MOBILE Increasingly, people are interacting with brands over multiple digital channels. Here are a few brands that, armed with the right app, could be unbeatable.
How to build apps cheaper and faster Published: April 16 2009 \| DESKTOP APPS Is your brand taking advantage of existing tools to get a widget off the ground quickly? Our expert takes a look at companies that can accelerate your app development by making the most of what you already have.
5 commonly forgotten widget factors Published: March 10 2009 \| DESKTOP APPS A hastily assembled widget won't deliver significant results in a crowded market. Consider these commonly overlooked aspects when developing your next app.
4 brands that need a widget Published: January 05 2009 \| DESKTOP APPS By not looking beyond the browser, these companies are missing out on significant opportunities to connect with consumers. Could your brand benefit by exploring the strategies outlined here?
iPhone marketing opps your brand is missing Published: August 27 2008 \| MOBILE Find out how brands are leveraging unique iPhone technology for maximum impact and where the opportunities are for brand marketers who want to get into the passionate hands of iPhone users.
Get maximum brand lift from widgets Published: May 16 2008 \| DESKTOP APPS Here's a look at a few ways your brand can take advantage of the users you're currently not talking to.
Lessons in building a better widget Published: February 19 2008 \| DESKTOP APPS By giving an audience widgets that provide a service and make their lives more interesting or convenient your brand will be on its way to far more free real estate than you ever expected.
The art of widgetry: a primer Published: November 09 2007 \| DESKTOP APPS Widgets are all the craze, but the challenge is how to build channels that will enhance brand equity and the interactive utility you provide your audience.
Make Flash work harder for your brand Published: October 05 2007 \| DESKTOP APPS Publishing Dynamics' VP of strategic services shows you how to get the most mileage from the Flash banners you are publishing now.
The metrics of innovation Published: August 29 2007 \| DESKTOP APPS Promoting a BDA on your site not only shows your audience that the brand is developing new conveniences for them, it also appeals to early adopters.
Gizmos that up the interactive ante Published: August 22 2007 \| DESKTOP APPS The key to the iPhone's usability lies in its ability to create visual and isolated widgets. Publishing Dynamics' VP of strategic services explores the marketing value of this powerful combination.
What happens in Vegas stays on the desktop Published: August 07 2007 \| DESKTOP APPS The hospitality widget has come of age and is just what users need to keep their naughty secrets to themselves.
Give Your Brand the iPhone Halo Published: July 25 2007 \| DESKTOP APPS The iPhone is a perfect opportunity for brands to capitalize on the PR onslaught and open their doors to this affluent audience.
Burger Wars: Hold the Websites, Extra Desktops Published: June 26 2007 \| DESKTOP APPS The opportunity to use the desktop as a consumer utility has so far eluded the top three burger brands: McDonald's, Burger King and Wendy's.
4 Brands That Should Ditch Their Websites Published: May 23 2007 \| DESKTOP APPS It's time for big brands to abandon the browser and seek greener marketing pastures.
Give Boomers What They Want Published: May 18 2007 \| DESKTOP APPS Design BDAs for specific functions outside of the web convention to reach task-based boomers.
Where Do Brand, Dealer and Education Meet? Published: May 07 2007 \| VERTICALS: AUTOS Publishing Dynamics' VP explains how branded desktop applications create a one-stop center for a comprehensive automotive shopping experience.
Find Your Killer App Published: April 19 2007 \| DESKTOP APPS One of the biggest roadblocks to developing the killer app is deciding which added features to pick. Here are four options that will help you find the way.
Put Luxury in Desktop Accessibility Published: March 19 2007 \| VERTICALS: AUTOS Niche automotive markets respond to different online styles. Publishing Dynamics' VP outlines a strategy to connect with consumers' varied interests on their terms.
5 Big Brands Ruling Desktops Published: March 07 2007 \| DESKTOP APPS VW, Coke and others are extending engagement and registering sales via desktop apps. Find out how.
Marketing from the Dealership to the Desktop Published: February 19 2007 \| VERTICALS: AUTOS Publishing Dynamics' VP explores the value of branded desktop applications for conveniently communicating the competitive benefits of an automotive business-- and for eliminating the influence of your competition while doing so.
BDAs: The Renewable Marketing Pipeline Published: January 23 2007 \| VERTICALS: ENTERTAINMENT Publishing Dynamics' VP demonstrates how branded desktop applications can turn entertainment marketing budgets into vehicles that both engage users and provide rich metrics.

5 brands that need a mobile app

Published: December 09 2010 | MOBILE

Increasingly, people are interacting with brands over multiple digital channels. Here are a few brands that, armed with the right app, could be unbeatable.

How to build apps cheaper and faster

Published: April 16 2009 | DESKTOP APPS

Is your brand taking advantage of existing tools to get a widget off the ground quickly? Our expert takes a look at companies that can accelerate your app development by making the most of what you already have.

5 commonly forgotten widget factors

Published: March 10 2009 | DESKTOP APPS

A hastily assembled widget won't deliver significant results in a crowded market. Consider these commonly overlooked aspects when developing your next app.

4 brands that need a widget

Published: January 05 2009 | DESKTOP APPS

By not looking beyond the browser, these companies are missing out on significant opportunities to connect with consumers. Could your brand benefit by exploring the strategies outlined here?

iPhone marketing opps your brand is missing

Published: August 27 2008 | MOBILE

Find out how brands are leveraging unique iPhone technology for maximum impact and where the opportunities are for brand marketers who want to get into the passionate hands of iPhone users.

Get maximum brand lift from widgets

Published: May 16 2008 | DESKTOP APPS

Here's a look at a few ways your brand can take advantage of the users you're currently not talking to.

Lessons in building a better widget

Published: February 19 2008 | DESKTOP APPS

By giving an audience widgets that provide a service and make their lives more interesting or convenient your brand will be on its way to far more free real estate than you ever expected.

The art of widgetry: a primer

Published: November 09 2007 | DESKTOP APPS

Widgets are all the craze, but the challenge is how to build channels that will enhance brand equity and the interactive utility you provide your audience.

Make Flash work harder for your brand

Published: October 05 2007 | DESKTOP APPS

Publishing Dynamics' VP of strategic services shows you how to get the most mileage from the Flash banners you are publishing now.

The metrics of innovation

Published: August 29 2007 | DESKTOP APPS

Promoting a BDA on your site not only shows your audience that the brand is developing new conveniences for them, it also appeals to early adopters.

Gizmos that up the interactive ante

Published: August 22 2007 | DESKTOP APPS

The key to the iPhone's usability lies in its ability to create visual and isolated widgets. Publishing Dynamics' VP of strategic services explores the marketing value of this powerful combination.

What happens in Vegas stays on the desktop

Published: August 07 2007 | DESKTOP APPS

The hospitality widget has come of age and is just what users need to keep their naughty secrets to themselves.

Give Your Brand the iPhone Halo

Published: July 25 2007 | DESKTOP APPS

The iPhone is a perfect opportunity for brands to capitalize on the PR onslaught and open their doors to this affluent audience.

Burger Wars: Hold the Websites, Extra Desktops

Published: June 26 2007 | DESKTOP APPS

The opportunity to use the desktop as a consumer utility has so far eluded the top three burger brands: McDonald's, Burger King and Wendy's.

4 Brands That Should Ditch Their Websites

Published: May 23 2007 | DESKTOP APPS

It's time for big brands to abandon the browser and seek greener marketing pastures.

Give Boomers What They Want

Published: May 18 2007 | DESKTOP APPS

Design BDAs for specific functions outside of the web convention to reach task-based boomers.

Where Do Brand, Dealer and Education Meet?

Published: May 07 2007 | VERTICALS: AUTOS

Publishing Dynamics' VP explains how branded desktop applications create a one-stop center for a comprehensive automotive shopping experience.

Find Your Killer App

Published: April 19 2007 | DESKTOP APPS

One of the biggest roadblocks to developing the killer app is deciding which added features to pick. Here are four options that will help you find the way.

Put Luxury in Desktop Accessibility

Published: March 19 2007 | VERTICALS: AUTOS

Niche automotive markets respond to different online styles. Publishing Dynamics' VP outlines a strategy to connect with consumers' varied interests on their terms.

5 Big Brands Ruling Desktops

Published: March 07 2007 | DESKTOP APPS

VW, Coke and others are extending engagement and registering sales via desktop apps. Find out how.

Marketing from the Dealership to the Desktop

Published: February 19 2007 | VERTICALS: AUTOS

Publishing Dynamics' VP explores the value of branded desktop applications for conveniently communicating the competitive benefits of an automotive business-- and for eliminating the influence of your competition while doing so.

BDAs: The Renewable Marketing Pipeline

Published: January 23 2007 | VERTICALS: ENTERTAINMENT

Publishing Dynamics' VP demonstrates how branded desktop applications can turn entertainment marketing budgets into vehicles that both engage users and provide rich metrics.