Director of East Coast Sales, Advertising.com
As Director of East Coast Sales, Greg Skipper oversees new advertiser acquisition, custom client solutions and product innovation for Advertising.com, the leading display network of AOL Advertising. In this role, Skipper helps top interactive advertisers define and improve their non-reserved display strategies by quantifying customer acquisition, i... more
Ad networks are one of the most confusing areas of the digital industry. This article answers seven of your most pressing questions.
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1 How to explain your job to a 10-year-old
2 3 big brands that don't want -- or need -- an agency
3 4 brands that emotionally connect with consumers
4 5 reasons I hate big data
5 The 7 deadly sins of digital marketing