Senior Marketing Strategist,
As one of StrongView's in-house marketing strategists, Justin Williams helps email marketers develop and implement strategic lifecycle marketing campaigns that are continually optimized to increase engagement and revenue. For the past five years, Justin has applied his expertise in email marketing, social media, web design and other interactive ma... more
Your email campaigns likely don't need insanely complex statistical analyses to become more successful. Here are simple alternatives to "big data" approaches.
There's no excuse for throwing away money on campaigns with no explicit next step. Here's how to tie your efforts more closely to your results.
Social engages. Email nurtures and converts. Here's how to feed one into the other seamlessly.
How can you encourage email subscriptions among consumers while they're away from their computers? Consider this simple approach.
For your next email test, throw all the rules out the window and try something dramatically different. Here's why this approach is worth the risk.
If you send more email, you might make more money. Then again, you might destroy your reputation and revenue stream. Here's how to know what email pace is right for your customers.
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1 The top 4 consumer trends you need to know
2 The most meaningless (and hilarious) job titles on LinkedIn
3 The 5 types of terrible networkers
4 5 brands that were forced to apologize
5 The best social media campaigns of 2013