Justin P. Williams

Senior Marketing Strategist, StrongMail

As one of StrongMail's in-house marketing strategists, Justin Williams helps email marketers develop and implement strategic lifecycle marketing campaigns that are continually optimized to increase engagement and revenue. For the past five years, Justin has applied his expertise in email marketing, social media, web design and other interactive ma... more

Member Search

Bio
Articles
Comments
Photos

Justin P.'s Articles Justin P.'s Article Feeds

Alternatives to drowning in "big data" Published: October 22 2012 \| Email Your email campaigns likely don't need insanely complex statistical analyses to become more successful. Here are simple alternatives to "big data" approaches.
4 ways to waste fewer impressions Published: September 24 2012 \| Ad Serving There's no excuse for throwing away money on campaigns with no explicit next step. Here's how to tie your efforts more closely to your results.
How to turn social followers into email subscribers Published: August 27 2012 \| Email Social engages. Email nurtures and converts. Here's how to feed one into the other seamlessly.
The best way to capture email subscribers with SMS Published: August 01 2012 \| Email How can you encourage email subscriptions among consumers while they're away from their computers? Consider this simple approach.
The limitations of your current email tests Published: June 27 2012 \| Email For your next email test, throw all the rules out the window and try something dramatically different. Here's why this approach is worth the risk.
Email cadence: How much is too much? Published: May 31 2012 \| Email If you send more email, you might make more money. Then again, you might destroy your reputation and revenue stream. Here's how to know what email pace is right for your customers.

Alternatives to drowning in "big data"

Published: October 22 2012 | Email

Your email campaigns likely don't need insanely complex statistical analyses to become more successful. Here are simple alternatives to "big data" approaches.

4 ways to waste fewer impressions

Published: September 24 2012 | Ad Serving

There's no excuse for throwing away money on campaigns with no explicit next step. Here's how to tie your efforts more closely to your results.

How to turn social followers into email subscribers

Published: August 27 2012 | Email

Social engages. Email nurtures and converts. Here's how to feed one into the other seamlessly.

The best way to capture email subscribers with SMS

Published: August 01 2012 | Email

How can you encourage email subscriptions among consumers while they're away from their computers? Consider this simple approach.

The limitations of your current email tests

Published: June 27 2012 | Email

For your next email test, throw all the rules out the window and try something dramatically different. Here's why this approach is worth the risk.

Email cadence: How much is too much?

Published: May 31 2012 | Email

If you send more email, you might make more money. Then again, you might destroy your reputation and revenue stream. Here's how to know what email pace is right for your customers.