Michelle Salater is the CEO of Sumèr, a full-service copywriting firm for overwhelmed businesses that need big-picture strategy, want it executed now, and desire to grow fast. Michelle is an award-winning writer and content expert featured inEntrepreneur Magazine, MyBusiness Magazine, M.O. Online, and Entreprenista, among others. She also connects... more
It's never been easier to connect with your target market online, but don't take clear communication for granted. Here's how you're getting in the way of your own message.
Too often, businesses become so focused on building lists and increasing CTRs that they forget to develop the personalities of their brands. Here's how to ensure you don't bore your audience to death.
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1 The best social media campaigns of 2013
2 The most meaningless (and hilarious) job titles on LinkedIn
3 6 signs your agency is dying
4 5 requirements for a sustainable career in marketing
5 10 predictions for the future of TV