Alex is an experienced Mobile Advertising entrepreneur. Prior to StrikeAd, in 2007, he launched and ran the Unanimis (Orange) Mobile Ad Network in the UK, which he grew significantly following Unanimis' sale to France Telecom in 2009. At Unanimis, he launched Premium, In-App and Network Mobile Ad offerings, and launched Orange Shots, an opt-in mobi... more
To ensure complete mobile engagement, marketers must understand the marriage of rich media ad creation and RTB. Here's a crash course.
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1 The 5 most dangerous job titles in marketing
2 6 surprising marketing lessons from Taylor Swift
3 5 predictions for the future of social media
4 The best social media campaigns of 2014 (so far)
5 9 Facebook hacks that will blow your mind