Alex is an experienced Mobile Advertising entrepreneur. Prior to StrikeAd, in 2007, he launched and ran the Unanimis (Orange) Mobile Ad Network in the UK, which he grew significantly following Unanimis' sale to France Telecom in 2009. At Unanimis, he launched Premium, In-App and Network Mobile Ad offerings, and launched Orange Shots, an opt-in mobi... more
To ensure complete mobile engagement, marketers must understand the marriage of rich media ad creation and RTB. Here's a crash course.
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1 The top 4 consumer trends you need to know
2 The most meaningless (and hilarious) job titles on LinkedIn
3 The 5 types of terrible networkers
4 5 brands that were forced to apologize
5 The best social media campaigns of 2013