Alex is an experienced Mobile Advertising entrepreneur. Prior to StrikeAd, in 2007, he launched and ran the Unanimis (Orange) Mobile Ad Network in the UK, which he grew significantly following Unanimis' sale to France Telecom in 2009. At Unanimis, he launched Premium, In-App and Network Mobile Ad offerings, and launched Orange Shots, an opt-in mobi... more
To ensure complete mobile engagement, marketers must understand the marriage of rich media ad creation and RTB. Here's a crash course.
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1 iMedia 25: The top marketing innovators of 2015
2 The most meaningless (and hilarious) job titles on LinkedIn
3 11 innovative movie marketing campaigns
4 The best social media campaigns of 2015 (so far)
5 5 ways to prepare for the visual content apocalypse