Alex is an experienced Mobile Advertising entrepreneur. Prior to StrikeAd, in 2007, he launched and ran the Unanimis (Orange) Mobile Ad Network in the UK, which he grew significantly following Unanimis' sale to France Telecom in 2009. At Unanimis, he launched Premium, In-App and Network Mobile Ad offerings, and launched Orange Shots, an opt-in mobi... more
To ensure complete mobile engagement, marketers must understand the marriage of rich media ad creation and RTB. Here's a crash course.
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1 The top 10 most disastrous hashtag campaigns
2 7 ad campaigns that used reverse psychology
3 The most meaningless (and hilarious) job titles on LinkedIn
4 6 marketing tools that will soon be obsolete
5 11 innovative movie marketing campaigns