Director of Integrated Production, JWT
Peter hails from a strong production background at broadcast powerhouse agencies in New York and now oversees all matters of production for JWT Atlanta’s clients. Peter began his career at Ammirati/Lowe producing broadcast commercials and radio for Burger King, GMC Trucks, Dell Computers, Johnson & Johnson, Heineken and Ortho McNeil. To pursue his ... more
Integrated production departments usually consist of broadcast producers who also produce digital video content. Read about why this is wrong and how you can fix it.
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1 How to explain your job to a 10-year-old
2 3 big brands that don't want -- or need -- an agency
3 4 brands that emotionally connect with consumers
4 5 reasons I hate big data
5 The 7 deadly sins of digital marketing
