Diane Rinaldo is the CPG and Political Category Director at Jumptap and helps support the growing interest in mobile from these sectors. In addition to leading Jumptap’s strategy for political advertisers and the 2012 elections, Rinaldo will also support teams with CPG advertisers across the organization. Rinaldo joins Jumptap from Media6Degrees, w... more
Today's mobile media offers exciting new methods for CPG brands to reach their targeted consumers. Here's how to capitalize on mobile advertising by maximizing consumer engagement.
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1 3 big brands that don't want -- or need -- an agency
2 How 5 brands took huge risks on controversial content
3 5 questions your social media team hates being asked
4 The 8 best social media campaigns of 2012
5 How to explain your job to a 10-year-old