Diane Rinaldo is the CPG and Political Category Director at Jumptap and helps support the growing interest in mobile from these sectors. In addition to leading Jumptap’s strategy for political advertisers and the 2012 elections, Rinaldo will also support teams with CPG advertisers across the organization. Rinaldo joins Jumptap from Media6Degrees, w... more
Today's mobile media offers exciting new methods for CPG brands to reach their targeted consumers. Here's how to capitalize on mobile advertising by maximizing consumer engagement.
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1 The top 10 most disastrous hashtag campaigns
2 7 ad campaigns that used reverse psychology
3 The most meaningless (and hilarious) job titles on LinkedIn
4 5 brands with the craziest fans
5 11 innovative movie marketing campaigns