Diane Rinaldo is the CPG and Political Category Director at Jumptap and helps support the growing interest in mobile from these sectors. In addition to leading Jumptap’s strategy for political advertisers and the 2012 elections, Rinaldo will also support teams with CPG advertisers across the organization. Rinaldo joins Jumptap from Media6Degrees, w... more
Today's mobile media offers exciting new methods for CPG brands to reach their targeted consumers. Here's how to capitalize on mobile advertising by maximizing consumer engagement.
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1 7 dirty little secrets of the marketing industry
2 The most meaningless (and hilarious) job titles on LinkedIn
3 The 8 greatest puppy marketing campaigns of all time
4 11 innovative movie marketing campaigns
5 5 predictions for the future of social media