Michael Fisher

Michael Fisher

President, Yesmail Interactive

As President of Yesmail Interactive, Michael Fisher spearheads the continued innovation and leadership of Yesmail’s email, mobile and social marketing applications. He is responsible for leveraging Yesmail Interactive’s digital capabilities together with Infogroup’s data and interactive marketing capabilities to conceive and deploy integrated multi... more

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4 simple steps to improve consumer engagement

Brands that don't understand online behavior engage with consumers at the worst times. Here's when customers are ready to shop and how to best connect with them.

The 4 best times to engage your followers

Your brand has millions of fans -- but how engaged are they? Here are the times when users are most receptive to your message.

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