Chief Marketing Officer, Recyclebank
Senior Vice President of Global Marketing Javier Flaim is responsible for managing the Recyclebank brand globally, while scaling, growing and attracting new members with the development of new environmental and social products and services. Before joining Recyclebank, he was partner and executive vice president of innovation at Maddock Douglas, a l... more
Gamification has emerged as the silver quill in every marketer's cap, but what happens when the game ends? Here are four tips to extend audience engagement long after "game over."
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1 4 brands that emotionally connect with consumers
2 The metrics that will make your CMO love you
3 How to explain your job to a 10-year-old
4 The 8 best social media campaigns of 2012
5 5 reasons I hate big data