Javier Flaim

Javier Flaim

Chief Marketing Officer, Recyclebank

Senior Vice President of Global Marketing Javier Flaim is responsible for managing the Recyclebank brand globally, while scaling, growing and attracting new members with the development of new environmental and social products and services. Before joining Recyclebank, he was partner and executive vice president of innovation at Maddock Douglas, a l... more

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How to develop a long-lasting gamification strategy

Gamification has emerged as the silver quill in every marketer's cap, but what happens when the game ends? Here are four tips to extend audience engagement long after "game over."


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