Michael Griffin

Michael Griffin

Founder and CTO, Adlucent

Michael Griffin is founder and CTO at Adlucent, an Austin-based leader in retail paid search and marketing analytics. Starting with Amazon, where he drove 300% year-over-year growth of its paid search business, Michael has over a decade of delivering innovation and performance gains for retail brands of all sizes, including Buy.com, Oriental Tradi... more

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How Google Shopping can make you more money

Although free listings are going away, Google Shopping and its new revenue model will be consuming more of the search engine results pages. Here's how to invest wisely in this opportunity.

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