John Kennedy

John Kennedy

Vice President, Corporate Marketing, IBM

John Kennedy is Vice President, Corporate Marketing, IBM, where he is responsible for IBM’s Brand development and marketing program execution on a global basis.  This includes responsibility for leading IBM’s “Smarter Planet” agenda on a global basis.  John was named to this position in March, 2009.Previously, John was the Vice President Marketing ... more

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Bridging the gap between CMOs and CIOs

Sixty percent of CMOs believe the biggest obstacle to connecting with consumers is the missing partnership with CIOs. Here's why it's time close the divide.

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