Vice President, Corporate Marketing,
John Kennedy is Vice President, Corporate Marketing, IBM, where he is responsible for IBM’s Brand development and marketing program execution on a global basis. This includes responsibility for leading IBM’s “Smarter Planet” agenda on a global basis. John was named to this position in March, 2009.Previously, John was the Vice President Marketing ... more
Sixty percent of CMOs believe the biggest obstacle to connecting with consumers is the missing partnership with CIOs. Here's why it's time close the divide.
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1 The 10 most innovative emails of 2014
2 The 10 best user-generated campaigns of 2014
3 5 marketing jobs that will be dead in 5 years
4 The most meaningless (and hilarious) job titles on LinkedIn
5 2015 will be the year of...