Vice President, Corporate Marketing, IBM
John Kennedy is Vice President, Corporate Marketing, IBM, where he is responsible for IBM’s Brand development and marketing program execution on a global basis. This includes responsibility for leading IBM’s “Smarter Planet” agenda on a global basis. John was named to this position in March, 2009.Previously, John was the Vice President Marketing ... more
Sixty percent of CMOs believe the biggest obstacle to connecting with consumers is the missing partnership with CIOs. Here's why it's time close the divide.
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1 How 5 brands took huge risks on controversial content
2 5 questions your social media team hates being asked
3 3 big brands that don't want -- or need -- an agency
4 9 downloadable custom Google Analytics reports
5 The 8 best social media campaigns of 2012
