Strategy and Transformation Leader, IBM Global Business Services (GBS)
Saul J. Berman, Ph.D. is Partner &Vice President, Global Strategy Consulting Leader & Innovation and Growth Services Leader within IBM Global Business Services (GBS). In this role he works closely with major corporations around the globe on strategic business issues. He leads a worldwide team of IBM consultants focused on delivering business value ... more
Today's consumers are defined by how they act, how they use technology, and what they consider time well spent online. Here's a quick guide to the various personality types.
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1 How 5 brands took huge risks on controversial content
2 5 questions your social media team hates being asked
3 3 big brands that don't want -- or need -- an agency
4 9 downloadable custom Google Analytics reports
5 The 8 best social media campaigns of 2012