Director of Content, Dailybreak
Jay Acunzo serves as Director of Content at Dailybreak, where he oversees the creative and content teams and consults brands and agencies on generating action from content marketing. He previously worked at Google on both the AdWords and Google+ strategy teams. He writes longform at gplus.to/jayzo and shortform at twitter.com/jay_zo
To convert a fragmented audience into loyal customers, successful brands create digital experiences that yield valuable user-generated content. Here are rules for a killer UGC campaign.
Full Summit Calendar | Request Invite
1 How 5 brands took huge risks on controversial content
2 5 questions your social media team hates being asked
3 3 big brands that don't want -- or need -- an agency
4 9 downloadable custom Google Analytics reports
5 The 8 best social media campaigns of 2012
