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Published:
May 30 2012
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EVENT COVERAGE
It's easier than ever to obtain data about consumers, but if we can't make sense of these new sources of information, then we have to change. Here's how I-Behavior can help.
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Published:
May 30 2012
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EVENT COVERAGE
Retargeting happens without our knowledge and can sometimes devalue digital ads. But there are ways -- when combined with other strategies -- to make it work properly and effectively. Here's how.
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Published:
April 04 2012
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EVENT COVERAGE
The online video industry is experiencing unprecedented growth, but only a few best-in-breed integrated management platforms are available to brands. Here's what DataXu has to offer.
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Published:
April 04 2012
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EVENT COVERAGE
The daunting cost of producing online video can put a strain on already tapped budgets. Hiring a partner might be the optimum solution. Here's why Poptent has the answers.
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Published:
February 15 2012
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EVENT COVERAGE
With so many different analytics systems, Collective believes that causal attribution will have a tremendous and positive impact on the digital advertising industry. Here's why.
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Published:
February 15 2012
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EVENT COVERAGE
There are three things that currently stand in the way of brands executing successful Facebook campaigns. Read on to make sure you stay on target.
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Published:
December 14 2011
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EVENT COVERAGE
Social commerce TV is the next advent of our industry, and MediaMind is already at the forefront of this new-media frontier. Are you ready for the convergence collision? Read on for why you have no choice.
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Published:
December 14 2011
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EVENT COVERAGE
Data overload is an understatement in the agency world, and without the proper technology in place, agencies will continue to struggle. Here's the solution we've all been waiting for.
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Published:
September 21 2011
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EVENT COVERAGE
With consumer attention spread so thin, and a vast number of advertising platforms crowding the marketplace, what's a brand marketer to do? Read on for valuable tips from premium publisher USA Today.
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Published:
March 16 2011
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EVENT COVERAGE
With more than 50 percent of campaigns using an ad verification provider, here's why marketers who aren't making brand protection their top priority need to sit up and take notice.
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Published:
March 16 2011
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EVENT COVERAGE
Using case studies from Meijer, Hoover, and SuperValu, PointRoll reviewed the key questions to ask when rolling out a winning display marketing campaign.
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Published:
May 27 2010
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EVENT COVERAGE
The benefits of an integrated audience platform enable marketers to apply offline practices to online advertising activities. Here's why that's important.
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Published:
May 27 2010
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EVENT COVERAGE
A typical ad campaign loses 30 percent of its budget on impressions that are out of compliance with the buyer's media plan. Here's what a brand needs to do to protect its image.
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Published:
April 29 2010
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EVENT COVERAGE
Facebook Ads can provide advertisers with specific targeting data on consumer interests and help generate more users for a brand's Facebook fan page. Here's how.
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Published:
February 17 2010
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EVENT COVERAGE
Activating social media across a business might seem like a simple task, but it takes a solid strategy in order to succeed. Rob Key of Converseon explains why.
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Published:
November 12 2009
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TARGETING
Achieving a deeper understanding of demographic trends can sometimes be the defining line between success and failure. Find out how to deliver your message to exactly the right audience segment.
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Published:
October 30 2009
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BEST PRACTICES
WPP's Chief Executive Sir Martin Sorrell will give the opening keynote address at ad:tech New York next week. Here's what a handful of digital marketing executives would like to hear from this venerable ad man.
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Published:
August 25 2009
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MEDIA PLANNING & BUYING
Sean Finnegan of Starcom MediaVest Group says digital will find its future in video and social media, but not without first mining consumer sentiment and intent. Here's why.
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Published:
December 10 2008
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EVENT COVERAGE
As the economy hits a dry spell and the digital market waits in limbo, technological innovation is still carrying on. Here are some buzz-worthy gadgets and applications you should know about.
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Published:
December 10 2008
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EVENT COVERAGE
Measurement and analytics are critical areas agencies need to focus on to keep pace with the digital marketplace and the pulse of online consumers. Here's why.
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Published:
December 09 2008
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EVENT COVERAGE
The new agency model is being influenced by the methods used by publishers and ad networks. Here's what those methods are teaching them about optimization, algorithms and how to manage large-scale databases.
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Published:
October 14 2008
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BEST PRACTICES
The industry veteran reveals what Ogilvy & Mather Worldwide is doing to stay on top of tomorrow's digital trends, and how connecting with consumers on multiple platforms is the formula for success.
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Published:
April 17 2007
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MEDIA PLANNING & BUYING
Will the mega-merger damage or improve the industry landscape? Experts differ on the consequences of this surprising deal.
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Published:
April 04 2007
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EVENT COVERAGE
Massive Inc.'s Ian Ali tells us why in-game brand placement is the newest emerging platform facing explosive growth.
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Published:
March 29 2007
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EVENT COVERAGE
In her Breakthrough keynote, R/GA's Anne Benvenuto said planners today need a 360-degree view and a broadly integrated and inspired workforce.
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Published:
March 27 2007
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EMERGING PLATFORMS
Our Breakthrough Summit keynote, Ogilvy's exec. director of digital innovation, examines several successful interactive campaigns.
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Published:
March 27 2007
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EVENT COVERAGE
Our Breakthrough Summit keynote, Ogilvy's exec. director of digital innovation, examines several successful interactive campaigns.
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Published:
March 27 2007
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EVENT COVERAGE
Breakthrough funding experts share what online business ventures they will be investing in for the future.
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