Cezar Kolodziej

Cezar Kolodziej

President, CEO and Co-Founder, Iris Mobile

Cezar Kolodziej, PhD is the President, CEO and Co-Founder of Iris Mobile. He is widely recognized as one of foremost mobile technologist and visionary experts on MMS, rich media messaging and universal mobile marketing. He is actively participating in defining the next generation mobile marketing and advertising. He has more than 20 years of techno... more

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Fight shopping cart abandonment with mobile

Save yourself some heartache. Discover why you should turn to mobile to reengage users and complete the coveted sale.

The 5 worst mobile marketing mistakes that brands make

It's your job as a marketer to ensure a seamless customer journey, and much of that journey is mobile these days. Here are the common pitfalls and how to bypass them.

The mobile marketing opportunity in the developing world

Mobile device penetration has far exceeded internet access in emerging markets, thus creating a clear path for businesses and brands to reach billions of untapped consumers. Here's what you need to understand.

A marketer's guide to location-based strategies

Location-based technology has changed a lot in recent years, and being in the know is vital. Here's the information that will help you stay ahead.

The future of mobile and in-store shopping

In order for retailers to personalize the shopping experience, it's essential to have a fully integrated marketing strategy. Here are a few tips for creating a seamless customer experience.

3 mobile trends you should be following

Mobile innovation continues to lead the charge for marketers this year. Here are the major trends you should be watching.

What Millennials expect from mobile marketers

Millennials foster intimate relationships with their mobile phones and view outdated advertising as an annoying third wheel. Here's how to add true value with your marketing. 

4 methods for reaching mobile users

As digital marketers, we know to invest in mobile, but there are still choices to be made. Consider these debated strategies when planning your campaign.

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