Matthew Kumin

Matthew Kumin

Founder & CEO, PublishThis

Matthew has worked in the software and Internet industry for over 18-years and has extensive experience building data, content and publishing-oriented digital businesses.  Prior to founding PublishThis, Matthew served on the executive management team at Edmunds.com, where as EVP, Media he was responsible for helping grow the Internet’s leading auto... more

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Why most content marketing is backwards

Published: June 06 2013 | Media Planning & Buying

The key to great content marketing starts with strategy. Find out how to make it simple and authentic right out of the gate.

What brands can learn from online publishers

Published: October 03 2012 | Integrated Marketing

Since the mid '90s, online publishers have been perfecting compelling and engaging content experiences. Here's how to develop a clear voice and a solid editorial calendar.
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