Editor in Chief, Conversionplanet
Jacqueline is a journalist, editor, manager and content marketing specialist currently working as editor in chief at Conversionplanet, a digital content publisher that creates special online sections in partnership with the world’s leading newspapers, including USA Today, Chicago Tribune and NY Daily News. Jacqueline helped launch the company in A... more
Most businesses have gotten wise to the notion that they need to formulate a content marketing strategy. Those that fail forget to follow these vital steps.
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1 3 big brands that don't want -- or need -- an agency
2 How to explain your job to a 10-year-old
3 How 5 brands took huge risks on controversial content
4 The 8 best social media campaigns of 2012
5 4 brands that emotionally connect with consumers