Jacqueline McDermott Lisk

Editor in Chief, Conversionplanet

Jacqueline is a journalist, editor, manager and content marketing specialist currently working as editor in chief at Conversionplanet, a digital content publisher that creates special online sections in partnership with the world’s leading newspapers, including USA Today, Chicago Tribune and NY Daily News.  Jacqueline helped launch the company in A... more

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4 secrets to successful content marketing

Most businesses have gotten wise to the notion that they need to formulate a content marketing strategy. Those that fail forget to follow these vital steps.

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