JR Lisk, Inc.
Jacqueline is a journalist, editor and consultant who specializes in content marketing. She believes brand journalism can be high-quality journalism and has helped some of the world’s leading companies create and execute their content strategies. She has worked with Charles Schwab, Goldman Sachs, Novartis, Procter & Gamble, Unilever, H&M, Carnival ... more
Most businesses have gotten wise to the notion that they need to formulate a content marketing strategy. Those that fail forget to follow these vital steps.
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1 The best social media campaigns of 2013
2 The most meaningless (and hilarious) job titles on LinkedIn
3 6 signs your agency is dying
4 5 requirements for a sustainable career in marketing
5 6 social media network updates that you missed