JR Lisk, Inc.
Jacqueline is a journalist, editor and consultant who specializes in content marketing. She believes brand journalism can be high-quality journalism and has helped some of the world’s leading companies create and execute their content strategies. She has worked with Charles Schwab, Goldman Sachs, Novartis, Procter & Gamble, Unilever, H&M, Carnival ... more
The world of commerce has been utterly transformed by the dawn of new technology, big data, and online shopping. Here's a look at what's next.
Currently, 27 million pieces of content are shared every day. Here's how retail brands can avoid getting lost in the noise.
If your marketing strategy for Canada is the same as your strategy for the U.S., you're seriously missing out. Here's what you might not know about this dynamic and growing market.
Most businesses have gotten wise to the notion that they need to formulate a content marketing strategy. Those that fail forget to follow these vital steps.
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1 9 Facebook hacks that will blow your mind
2 5 brands that climbed out of reputation hell
3 The most meaningless (and hilarious) job titles on LinkedIn
4 7 emotions connecting brands and consumers
5 Agencies under attack: How the middle man must evolve