Yair Halevi (Spock) is Chief Architect of SundaySky, heading the architecture design and next-generation technology innovation for SundaySky’s SmartVideo platform. In this role, Spock is focused on pushing the envelope for the company’s authoring, rendering, and delivery ecosystem, and developing value-driven and value-optimization approaches to Sm... more
True value measurement requires flexible attribution modeling combined with control-group analysis. Here's why last-click attribution is insufficient, particularly for video.
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1 4 brands that emotionally connect with consumers
2 How to explain your job to a 10-year-old
3 5 reasons I hate big data
4 The 7 deadly sins of digital marketing
5 The 8 best social media campaigns of 2012