Yair Halevi (Spock) is Chief Architect of SundaySky, heading the architecture design and next-generation technology innovation for SundaySky’s SmartVideo platform. In this role, Spock is focused on pushing the envelope for the company’s authoring, rendering, and delivery ecosystem, and developing value-driven and value-optimization approaches to Sm... more
True value measurement requires flexible attribution modeling combined with control-group analysis. Here's why last-click attribution is insufficient, particularly for video.
Full Summit Calendar | Request Invite
1 10 trends that reshaped digital marketing in 2013
2 Top 10 most-watched video campaigns of 2013
3 The best social media campaigns of 2013 (so far)
4 10 epic marketing fails of 2013
5 The most meaningless (and hilarious) job titles on LinkedIn