Yair Halevi (Spock) is Chief Architect of SundaySky, heading the architecture design and next-generation technology innovation for SundaySky’s SmartVideo platform. In this role, Spock is focused on pushing the envelope for the company’s authoring, rendering, and delivery ecosystem, and developing value-driven and value-optimization approaches to Sm... more
True value measurement requires flexible attribution modeling combined with control-group analysis. Here's why last-click attribution is insufficient, particularly for video.
Full Summit Calendar | Request Invite
1 The 10 most disrespectful 9/11 ads
2 The most meaningless (and hilarious) job titles on LinkedIn
3 9 Facebook hacks that will blow your mind
4 5 pieces of content marketing you can create today
5 11 tools that make content marketing a snap