Yair Halevi (Spock) is Chief Architect of SundaySky, heading the architecture design and next-generation technology innovation for SundaySky’s SmartVideo platform. In this role, Spock is focused on pushing the envelope for the company’s authoring, rendering, and delivery ecosystem, and developing value-driven and value-optimization approaches to Sm... more
True value measurement requires flexible attribution modeling combined with control-group analysis. Here's why last-click attribution is insufficient, particularly for video.
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1 The 5 most dangerous job titles in marketing
2 6 surprising marketing lessons from Taylor Swift
3 9 Facebook hacks that will blow your mind
4 5 predictions for the future of social media
5 The best social media campaigns of 2014 (so far)