Yair Halevi (Spock) is Chief Architect of SundaySky, heading the architecture design and next-generation technology innovation for SundaySky’s SmartVideo platform. In this role, Spock is focused on pushing the envelope for the company’s authoring, rendering, and delivery ecosystem, and developing value-driven and value-optimization approaches to Sm... more
True value measurement requires flexible attribution modeling combined with control-group analysis. Here's why last-click attribution is insufficient, particularly for video.
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1 9 annoying co-worker habits that drive everyone crazy
2 The most meaningless (and hilarious) job titles on LinkedIn
3 7 dirty little secrets of the marketing industry
4 The 8 greatest puppy marketing campaigns of all time
5 11 innovative movie marketing campaigns