Walter Knapp

Walter Knapp

EVP of Platform Revenue, Federated Media

Walter is the EVP of Platform Revenue and Operations at Federated Media Publishing. Walter is responsible for publisher recruitment, advertising yield management, and exchange / RTB (real-time bidding) media across Federated Media.With more than 20 years of business and operations management, Walter has been an investor as a Partner and Principal f... more

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Why in-view advertising isn't a silver bullet

When it comes to online ad viewability, there are four major issues that need to be addressed. Here are the main drawbacks of in-view advertising.


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