EVP of Platform Revenue, Federated Media
Walter is the EVP of Platform Revenue and Operations at Federated Media Publishing. Walter is responsible for publisher recruitment, advertising yield management, and exchange / RTB (real-time bidding) media across Federated Media.With more than 20 years of business and operations management, Walter has been an investor as a Partner and Principal f... more
When it comes to online ad viewability, there are four major issues that need to be addressed. Here are the main drawbacks of in-view advertising.
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1 How to explain your job to a 10-year-old
2 3 big brands that don't want -- or need -- an agency
3 4 brands that emotionally connect with consumers
4 5 reasons I hate big data
5 The 7 deadly sins of digital marketing
