Walter Knapp is the CEO of sovrn Holdings. Most recently he was the Chief Operating Officer at Federated Media Publishing and Lijit Networks. With more than 20 years of business and operations management, Walter has been an investor as a Partner and Principal for two very successful venture capital funds. He has also built and led large field organ... more
Consumers are inundated with non-stop ads, which has led to widespread banner blindness. Here's how programmatic can help reverse the damage.
When it comes to online ad viewability, there are four major issues that need to be addressed. Here are the main drawbacks of in-view advertising.
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1 How fraud is disrupting the ad industry
2 9 Facebook hacks that will blow your mind
3 The most meaningless (and hilarious) job titles on LinkedIn
4 7 stupid mistakes brands make as publishers
5 6 people on LinkedIn you should follow