Walter Knapp

Walter Knapp

CEO, sovrn Holdings

Walter Knapp is the CEO of sovrn Holdings. Most recently he was the Chief Operating Officer at Federated Media Publishing and Lijit Networks. With more than 20 years of business and operations management, Walter has been an investor as a Partner and Principal for two very successful venture capital funds. He has also built and led large field organ... more

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Why consumers are ignoring online ads

Consumers are inundated with non-stop ads, which has led to widespread banner blindness. Here's how programmatic can help reverse the damage.

Why in-view advertising isn't a silver bullet

When it comes to online ad viewability, there are four major issues that need to be addressed. Here are the main drawbacks of in-view advertising.


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