Serena Ehrlich

Serena Ehrlich

Director of Social and Evolving Media, Business Wire

Over the last 20 years, Serena Ehrlich has worked closely with public and private companies providing guidance on investor and public relation trends. Serena has implemented local, national and international social media campaigns for a wide range of company and brands including LuxuryLink, Viking River Cruises, the unincorporated city of Marina de... more

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5 tricks to build loyal fans on mobile

How can marketers create excitement, build loyalty, and capture the attention of fickle fans? It's not easy, but it can be done with these key steps.


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