Senior Director, Analytics,
Matt Anthony is the Sr Director, Analytics at Mediaplex, the technology & analytics arm of Valueclick, Inc. (NASDAQ: VCLK). Matt's responsibilities include analytical technologies development for the main measurement & optimization tools that make up the backbone of the Mediaplex analytics framework, as well as overseeing the Analytics Services bus... more
Almost everyone in marketing is trying to get a handle on how to use analytics to meet their KPIs. Here's why so many of them are getting it wrong.
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1 7 brands that are killing it with the DIY craze
2 The most meaningless (and hilarious) job titles on LinkedIn
3 Who should handle social media?
4 11 innovative movie marketing campaigns
5 Advice for starting your own agency