Senior Director, Analytics, Mediaplex
Matt Anthony is the Sr Director, Analytics at Mediaplex, the technology & analytics arm of Valueclick, Inc. (NASDAQ: VCLK). Matt's responsibilities include analytical technologies development for the main measurement & optimization tools that make up the backbone of the Mediaplex analytics framework, as well as overseeing the Analytics Services bus... more
Almost everyone in marketing is trying to get a handle on how to use analytics to meet their KPIs. Here's why so many of them are getting it wrong.
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1 4 brands that emotionally connect with consumers
2 The metrics that will make your CMO love you
3 How to explain your job to a 10-year-old
4 The 8 best social media campaigns of 2012
5 5 reasons I hate big data
