Matthew Anthony
Summit Alumni

Matthew Anthony

Senior Director, Analytics, Mediaplex

Matt Anthony is the Sr Director, Analytics at Mediaplex, the technology & analytics arm of Valueclick, Inc. (NASDAQ: VCLK). Matt's responsibilities include analytical technologies development for the main measurement & optimization tools that make up the backbone of the Mediaplex analytics framework, as well as overseeing the Analytics Services bus... more

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The 5 most common analytics mistakes

Almost everyone in marketing is trying to get a handle on how to use analytics to meet their KPIs. Here's why so many of them are getting it wrong.


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