Jeff Roach

Jeff Roach

Chief Strategy Officer and Group Executive Creati, Fuel Industries

As the Chief Strategy Officer and Group Executive Creative Director at Fuel Industries, Roach is tasked with strategic planning and consumer trends and insights surrounding digital experiences for global youth brands. With 20 years in advertising and marketing communications, and a majority in youth marketing, Roach has launched products, developed... more

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6 surprising marketing lessons from Taylor Swift

Haters gonna hate, hate, hate, but it's hard to deny the brand power behind this performer's latest album push. These unexpected takeaways will inspire the way you present brands to your audiences.

The latest strategies for engaging the youth demographic

Although kids' attention spans might be shorter, their spending power is more significant than ever. Here's how to nurture your brand's relationship with this challenging demographic.

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