Kathy Sharpe

Kathy Sharpe

CEO, Sharpe Partners

One of the true pioneers of interactive marketing, Kathy Sharpe endured many long hard winters providing big Brands with old advertising solutions. When the spring thaw arrived in 1994, she began to explore emerging forms of marketing and immediately embraced their potential.As an account director at Ogilvy & Mather Interactive and the director of ... more

Kathy's Articles Kathy's Article Feeds

3 brands using consumer benefit the right way

In hard times, "hope" as a consumer benefit can be a powerful marketing tool, transcending customer relationships and making a powerful brand impression at just the right time in our economic history.

Make Imperfect Metrics Work for You

Sharpe Partners' CEO outlines five ways to successfully measure results.

New Social Marketing Opportunities

Sharpe Partners' CEO describes five ways to prepare for marketing within social networks in the near future.

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