One of the true pioneers of interactive marketing, Kathy Sharpe endured many long hard winters providing big Brands with old advertising solutions. When the spring thaw arrived in 1994, she began to explore emerging forms of marketing and immediately embraced their potential.As an account director at Ogilvy & Mather Interactive and the director of ... more
In hard times, "hope" as a consumer benefit can be a powerful marketing tool, transcending customer relationships and making a powerful brand impression at just the right time in our economic history.
Sharpe Partners' CEO outlines five ways to successfully measure results.
Sharpe Partners' CEO describes five ways to prepare for marketing within social networks in the near future.
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1 9 Facebook hacks that will blow your mind
2 How fraud is disrupting the ad industry
3 The most meaningless (and hilarious) job titles on LinkedIn
4 5 marketing tools you're using too much
5 7 stupid mistakes brands make as publishers